BUSINESS NEWS
COCOA REBIRTH – An impact-driven initiative that enhances self-sufficiency and boosts incomes in farming communities by converting agricultural waste into high-value organic beauty products.
A project developed by STP-Investment Hub
15 min. reading
1. THE PROBLEM
São Tomé and Príncipe, a UNESCO biosphere reserve and world-renowned producer of premium organic cocoa, faces a hidden challenge within its celebrated sector.
After selecting only the best beans for export or high-end chocolate production, lower-quality cocoa beans are discarded as waste, generating significant losses and missed opportunities for value creation.
This not only reduces farmers’ potential income but also increases organic waste, contradicting the island’s sustainability commitments and climate goals.
2. OUR SOLUTION
The Cocoa Rebirth Project seeks to transform discarded cocoa seeds into a new line of organic, high-value cosmetic products — including body oils, soaps, scrubs, and skincare creams.
By repurposing what was once waste, the project promotes a circular economy model, strengthens the cocoa value chain, and creates new income streams for local communities, especially women and youth.
3. OUR VALUE PROPOSITION
We turn what the industry overlooks into opportunity.
By combining São Tomé and Príncipe’s global reputation for organic excellence with the booming natural cosmetics market, Cocoa Rebirth delivers a unique investment opportunity that blends profitability, sustainability, and social inclusion.
4. MARKET OPPORTUNITY
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The global organic cosmetics market is projected to reach USD 29 billion by 2030, driven by growing consumer demand for sustainable, ethical, and eco-friendly beauty products.
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São Tomé and Príncipe’s UNESCO-recognized heritage and biodiversity offer a compelling branding advantage for premium organic lines.
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The project taps into regional and international markets, including niche segments in Europe, Africa, and North America.
6. BUSINESS MODEL
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Raw Material Source: Procurement of discarded cocoa beans from cooperatives and local farmers.
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Processing: Extraction of cocoa butter and production of certified organic cosmetics.
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Sales Channels:
- Direct-to-consumer via e-commerce.
- Partnerships with sustainable beauty retailers and
fair-trade stores.
- Exports to premium markets.
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Revenue Streams: Cosmetic sales, brand licensing, and eco-tourism experiences (factory tours and workshops).
8. CUSTOMER SEGMENTS
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Environmentally conscious consumers.
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Organic cosmetic distributors and retailers.
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Fair-trade and ethical product stores.
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Tourists seeking authentic, sustainable local products.
10.GROWTH STRATEGY
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Phase 1: Establish pilot production unit and brand identity.
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Phase 2: Scale production and secure export certifications.
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Phase 3: Expand product lines, online presence, and global partnerships.
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Phase 4: Integrate with the tourism sector through product experiences and “Cocoa & Beauty” tours.
11. KEY IMPACTS
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Environmental: Reduction of agro-waste and promotion of the circular economy.
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Social: Job creation, women’s empowerment, and youth entrepreneurship.
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Economic: New export revenues and diversification of the cocoa sector.
12. SDGs ALIGNMENT
Aligned with:
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SDG 8: Decent Work and Economic Growth
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SDG 9: Industry, Innovation and Infrastructure
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SDG 12: Responsible Consumption and Production
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SDG 13: Climate Action
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SDG 15: Life on Land
13. FINANCIAL HIGHLIGHTS
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Total Investment Required: USD 2.8 million
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Projected ROI: 20–25% over 5 years
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Revenue by Year 5:
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USD 3M from cosmetic exports
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USD 0.5M from local and tourism sales
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USD 0.2M from licensing and brand collaborations
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13. THE ASK
We are seeking USD 2.8 million in blended financing (equity, concessional loans, or grants) to establish the processing facility, develop product lines, and scale international distribution.
14. RISKS MANAGEMENT
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Market Risk: Mitigated by targeting both local and international markets with premium branding.
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Supply Risk: Strong partnerships with cocoa cooperatives ensure consistent input.
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Operational Risk: Capacity-building and professional management ensure efficiency and quality control.
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Regulatory Risk: Early certification and compliance with international cosmetic standards.
PROJECT TEAM
Isaú Trindade - CEO
International Business Specialist
Field Of Studies: International Business
A dynamic entrepreneur with over eight years of proven experience in creating and managing successful companies. His strategic vision has led to the establishment of the STP Investment Hub, designed to facilitate and scale foreign direct investment in São Tomé and Príncipe, while providing national companies and start-ups with growth opportunities. In 2014, he founded World Link Solutions, specializing in training and consultancy, where he defined the mission, vision, and goals, transforming the company from a concept into a financially solid entity. With a master's degree in international business, he is passionate about the business world and possesses extensive knowledge of all aspects of business Development.
Anibal Olavio - COO
Fishery Specialist
Field Of Studies: Food Security
With a Master's Degree in Quality and Food, a Postgraduate Degree in Management of Cooperatives and Small and Medium-sized Enterprises (PEMES), and a qualification as a Technician in Industrial Fishing, Olavio currently serves as the National Coordinator of the FAO-FISH4ACP Coastal Pelagics Value Chain Project. He has previously held various roles at the Directorate of Fishery under the Ministry of Agriculture, Fishery and Rural Development, including Head of the Fisheries Inspection Department, Sanitary Inspector, and Advisor to the Minister Additionally, he has been the Director General of Fisheries, as well as Director of Artisanal Fisheries, Community Development, and Aquaculture within the same Ministry. As a consultant, Olavio has coordinated the STP 03/004 PNUD/Minister of Plan and Finance project (Incomeating Component), focusing on “Support for Grassroots Communities in Local Governance and Poverty Reduction,” and served as an SFLP/FAO consultant in Equatorial Guinea, training the National Coordination Unit (“UCN”) in participatory diagnostic methods and community projects.
Sulisa Quaresma - CSO
Chemical & Environmental Specialist
Field Of Studies: Chemical Engineering
Sulisa Signo Bom Jesus Quaresma holds a Master's Degree in Chemical Engineering with specializations in Environment, Energy, and Processes. She currently serves as the Director-General of the Directorate General for the Environment and Climate Action. In her capacity as a consultant, she has successfully led the preparation of National Communications (NCs) and National Greenhouse Gas Inventories for the Industrial Processes and Product Use (IPPU) and Waste sectors. Her work includes the development of Monitoring, Reporting, and Verification (MRV) Systems related to climate change, as well as the preparation of Technology Needs Assessment (TNA) reports focused on adaptation to climate change within the Water, Coastal Zones, and Agroforestry sectors. Furthermore, she has played a pivotal role in enhancing institutional capacity for climate finance in São Tomé and Príncipe. In addition to her consulting work, she possesses substantial experience in education and awareness-raising for sustainability. She has implemented various initiatives aimed at promoting formal environmental education and informing the public about key environmental issues and sustainable development. Through these efforts, she strives to raise awareness and facilitate behavioral change concerning critical topics such as water management, waste reduction, forest conservation, climate change, and soil erosion.
Sandra Bandeira - CMO
Business Science Specialist
Field Of Studies: Business sciences
A professional with extensive experience in Administration and Strategic Management serves as the Commercial Director and Senior Consultant at RAFALI Corporation. Her primary focus lies in business development, import and export operations, and corporate communication initiatives. She holds a degree in Economics and Management, as well as a Master's degree in Business Sciences. Her profound expertise encompasses team management, commercial negotiation, and strategic planning. Currently, she plays a pivotal role in expanding and positioning her organization in the market. Core competencies include Strategic Management, Business Administration, Leadership and Team Management, Commercial Planning, Business Communication, Conflict Resolution, and Decision Making.
Rodney Fernandes - CTO
IT Specialist
Field Of Studies: Telecommunication and Electronics
Rodeney Fernandes is a Telecom and Electronics Engineer with a distinguished career that commenced in July 2009, during which he has acquired extensive experience in the realm of Information and Communication Technologies (ICTs). His professional endeavors are characterized by innovation, strategic leadership, and technical excellence. Currently, Mr. Fernandes serves as a Systems Administrator at the Institute of Innovation and Knowledge (INIC), which is responsible for overseeing Electronic Governance (e-Gov) and Digital Transformation (DX) initiatives in São Tomé and Príncipe. His specialized expertise plays a pivotal role in the digital modernization of the nation, facilitating the implementation of efficient and sustainable technological solutions. In addition to his professional responsibilities, Mr. Fernandes possesses seven years of experience as a university professor at the esteemed IUCAI and USTP institutions. In this capacity, he has committed himself to the education and training of new professionals, imparting valuable technical and strategic knowledge within the field of ICTs. His career exemplifies a steadfast commitment to innovation, significant contributions to digital transformation, advancements in education, and the evolution of emerging technologies in São Tomé and Príncipe.
